Missed deadlines, untracked tasks, and never-ending stress. Sounds familiar? Marketing teams always find themselves in this chaos. Ultimately, they rush into tasks, compromising on quality, which gains them no results. However, now it’s time to get rid of all that. How? Seems impossible. Right?
You just need to make a small change. Let DeskTrack join your teams and turn marketing chaos into campaign wins. DeskTrack turns futile workflows into success-driving campaigns with real-time time tracking and employee activity monitoring. However, why am I 100% sure?
With real-world proof such as case studies, stats, expert insights, genuine reviews, and years of trust from 1000s of satisfied clients to back up my claim, I will tell you just why DeskTrack is the right time tracking software for marketing teams for you.
Inevitable Chaos Marketing Teams Face
Make your workday more productive
Time tracking and work management can help you reach your goals
faster.
So, how does a typical week go for your marketing experts? Juggling between social media ads, email marketing, and blog promotions is more overwhelming than you think. Plus, don’t forget the deadlines. Sure, you can expect tasks overlapping, hours passing, and no one being sure of who’s accountable and responsible.
In 2023, I read an expert overview stating that about 63% of marketing teams struggle with time management software requirements. They lose time due to inefficiencies. Overall, workplace chaos has a bigger impact. It expands unproductivity. About $1.2 million annual losses per team, to be precise. Missed opportunities and burnt-out teams are just two of them. That’s why you need DeskTrack, the best time tracking software for marketing teams.
Moreover, coming back to the issue, this results in managers taking out their frustrations on hard-working employees. As you already know, one thing leads to another, your employees resign due to unnecessary bias, which piles up your workload, resulting in further financial losses for the organization and putting your managerial career on the line. Relatable enough? Cause it is.
However, all these issues can become “used to happen” when you implement the best time tracking tool for marketing before things get out of hand.
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Why Time Tracking is Essential for Marketing Teams
So, why is time tracking essential for your marketing teams? To give you a one-liner, you need to track your time because every second counts. You need to identify how much time is being spent on each task with the best time tracking software for marketing teams.
You need to know everything, including the brainstorming time and the time consumed in designing ads. Plus, you also need to know when and what is stalling approvals. In simple words, you need to track work-time efficiency.
Otherwise, you will be guessing and guesswork always leads to chaos. So, what you need is DeskTrack’s approach to tracking work hours. Developed especially for time tracking for marketing campaigns, it provides work-time utilization clarity while others just track time. That’s how DeskTrack helps your marketing teams achieve success.
With its plethora of intuitive features and functionalities, DeskTrack is cut out to streamline the most demanding marketing-specific tasks, such as multitasking and cross-department collaboration.
1. Streamlines Multitasking
You can surely reduce marketing team stress with time tracking by implementing DeskTrack. It helps you optimize multitasking for boosting productivity with features such as real-time tracking and employee activity monitoring & reporting. Here’s how it works.
- DeskTrack tracks every crucial minute spent on tasks and reports it in real-time.
- I.e. you identify work-time utilization as work is being done.
- This ensures that you identify the tasks that take up most of your valuable hours, allowing you to realign the right skills with the right tasks.
- You get detailed reports of every activity with insights like start time, end time, duration, URLs visited, and much more, which ensures that you can spot even minor efficiencies on the spot before they cause major issues.
2. Helps Improve Cross-Department Collaboration
Sometimes, your marketing teams also have to collaborate with other teams, such as the sales teams. DeskTrack ensures streamlined collaboration with features such as integrations with the other tools and apps you use:
- Your teams can access each other’s data and reports in real-time.
- Team members can get custom notifications to be aware of the work progress.
- Your teams can easily coordinate with the tool’s real-time task tracking feature.
Furthermore, time tracking aligns with RoI goals to ensure that you get success the way you wanted it.
With that, I have mentioned below why DeskTrack is much accurate and efficient than manual tracking.
| Manual Tracking | DeskTrack |
| Time-consuming and inefficient | Saves time with real-time automatic tracking |
| Prone to errors and inaccuracies | No errors and inaccuracies. Only efficient work-time utilization reporting |
| Biased as managers can favor some employees over others | Only data-driven insights |
How DeskTrack Helps Marketing Teams Meet Deadlines
DeskTrack is beyond a generic software solution. In my experience, it’s a powerhouse in the marketing team time management software category. Utilizing its intuitive features and functionalities has given my marketing teams an edge to succeed. With that, let me take you straight into how it all comes together for me.
1. Real-Time Tracking
DeskTrack provides real-time tracking for instant clarity into where your time goes. Real-time reports let you know which tasks take up more time on the spot, which helps you make data-driven decisions to improve efficiency:
- DeskTrack automatically tracks and categorizes time as working, idle, productive, unproductive, etc.
- These accurate insights ensure you save time and streamline processes by enhancing task prioritisation strategies.
- The feature seamlessly integrates with tools such as Slack to help you identify how much time your teams are taking to share and understand crucial campaign information.
This helped my teams reduce planning time by 40%.
2. Automated Timesheets
There is no need to clock manual time logs and waste time. DeskTrack’s automated timesheets for marketing teams boost focus and efficiency:
- You get real-time log updates with detailed insights.
- The software runs in the background, so your employees don’t get distracted.
- The timesheets integrate with your billing and payroll app to automate payroll and invoicing.
Thanks to this feature, Gravitas Legal saved around 37% of time wastage per employee. This makes DeskTrack perfect for managing tight deadlines.
3. Data-Driven Insights
It is very time-consuming to manually identify what works for you and what doesn’t. That’s where DeskTrack comes in. It provides various productivity tools such as:
- Real-time productivity monitoring to identify employees’ performance levels based on the KPIs and other metrics you configured into the software.
- Real-time screenshot monitoring to identify work patterns and help prevent insider threats.
- Multiple project views to ensure that your teams understand the reports according to what works the best for them.
- Intuitive project management, task tracking, and reporting help you see the wider goals and objectives. It facilitates the creation, real-time tracking, and management of as many tasks, subtasks, and checklists as required.
- Online and offline tracking for maximum accuracy.
Overall, it helps you prioritize high RoI tasks based on work-time utilization and performance reports, making it the best time tracking software for marketing teams. Based on this, Digite was able to gain a 21% employee efficiency boost for their business.
Case Study: A Real-Life Marketing Campaign DeskTrack Saved
Last month, a big firm’s marketing team came to a stall. With 48 hours left to launch a client campaign, here’s how DeskTrack helped them bounce back to success.
- With only about two days left to launch a client campaign, panic started creeping within the marketing team.
- With a lack of coordination, no one had any idea about what to do.
- Fortunately, someone suggested trying DeskTrack as it had benefitted them in the past in a similar situation.
- With a quick setup and no learning curve, the teams were ready to use DeskTrack within minutes of implementation.
- DeskTrack helped them track the marketing team’s task times in real time. It provided more than they were expecting. It not only tracked the work hours spent on content, ads, and approvals in real-time but also provided accurate reports to help turn chaos into a plan.
- Managers and marketing employees were able to get a 360-degree view of where they lagged.
- This helped them pick the pace.
- It helped the team members come together in strong collaboration and coordination to finish everything up without compromising on quality or doing any overtime.
As a result, the firm was able to run the campaign ahead of schedule. It was a big hit, which earned them a higher revenue and a bigger customer reach. That’s how DeskTrack’s marketing productivity works in real life, it converts chaos into success. Here’s what the team members have to say.
- “I was amazed how DeskTrack showed us the real issue due to which our campaign was stalling. Thanks to its accurate analytics, we were able to make the best strategy for success.” – Marketing Manager.
- “DeskTrack’s real-time task tracking helped me understand how much time I spent writing the ad content. The automated timer helped me effectively manage my work.” – Content Writer.
- “We were able to easily and effectively coordinate between our work processes with real-time task tracking – SEO Executives.
DeskTrack Eliminates Chaos: Results from Real Teams
Are you always panicking due to missed deadlines? Are high workloads and non-coordinated workflows getting on your nerves? If yes, then you should implement DeskTrack’s time tracking software for marketing teams. Don’t believe me? Well, here are some stats to prove that DeskTrack can turn even the most complex of chaotic work situations into success for you.
While Gravitas Legal reduced inefficiency per employee by about 37%, Digite expanded their employee efficiency by about 21%. Another company, Zobble, turned a rushed project upside down with DeskTrack, gaining about 23% in productivity boost. It’s very high compared to their previous 5-10% productivity.
So, there’s no doubt that DeskTrack reduces marketing team stress with time tracking and is the top time tracking software to boost marketing RoI. However, that’s not where it stops.
Organizations using this best time tracking app for marketing have gained up to a 40% productivity boost within a week of implementation. Recently, a startup that implemented DeskTrack doubled the customer reach of its marketing campaign from 250 customers per week to 500 customers per week. On the other hand, a mid-sized firm reduced plan revisions from 10 per week to just 1-2 per week with the project management feature.
Here’s what existing users have to say about DeskTrack
- “Now, my marketing teams don’t panic. Even in the most complex unsolvable-looking problems. This is because they know where their time is utilized the most and can now prioritise tasks better for more efficiency. I am satisfied with DeskTrack’s real-time tracking feature.” – Marketing Manager
- “Earlier, I used to micromanage my teams to ensure that every task was done as per organizational standards. However, that resulted in me justifying my actions as employees threatened resignation. However, now, with DeskTrack, every team member has become more responsible and accountable. Especially, in my marketing teams who take advantage of the real-time activity tracking feature to ensure perfect time management, collaboration, and coordination.” – Digital Marketing Head
- “Me and my marketing teams don’t miss even the tightest deadlines anymore. DeskTrack’s accurate data insights provide them with 360-degree, precise work-time utilization information. So, now they know how much time they need to allocate to each task to do quality work without stress and burnout. I am 100% satisfied with the time tracking tool for marketing teams.” – Managing Director
- “I am simply amazed by how DeskTrack’s time tracking software works. The most unique aspect is that unlike other tools out there, it runs in the background, ensuring that my employees stay focused.” – CEO
Read Also: What Is Idle Time Tracking Software & Why Does Your Business Need It?
Why DeskTrack is the Best Tool for Marketing Deadlines
With over 8000 industries and 100 nations trusting DeskTrack, it’s the best tool for time tracking for marketing campaigns. Also, the ISO 27001:2022 certification backs up DeskTrack’s 100% security and foolproof data privacy guarantee. Here’s how DeskTrack prevents your data from leaks and insider threats and maintains stringent data privacy.
Why is Trust Essential for Marketing Teams?
Trust is crucial for marketing teams. Whether it’s about forming strong brand-customer relationships or using time tracking software, if there is no trust, there are no benefits for anyone. So now you know why you need to choose DeskTrack. Here are a few more reasons for it.
1. End-to-End Data Encryption
All employee data, including work hours, accurate report information, and attendance and payroll data, is securely transferred with end-to-end encryption. All data is safely stored on the server after synchronization. Also, in case of any data breach, all data is securely backed up on the local server and can be fully restored at any time.
2. Compliance
DeskTrack is ISO 27001:2022 certified, which makes it trusted worldwide for strong data security and privacy measures. You get this along with the best software for real-time tracking for marketing.
Here’s what a user says about how they improved marketing results with this time tracking software.
- “My marketing team would hardly bring me 2-3 leads per day, and it was challenging to find the source of this issue. With DeskTrack, I made a shocking discovery that my content writer was slacking off a lot and taking 2 hours to complete tasks that would, in reality, take 30 minutes. DeskTrack helped me catch the culprit with real-time tracking while it helped the others on my team improve their efficiency, boosting the leads/day by about 20%, which is a lot.” – Marketing Head
No wonder it has received a 5/5 G2 rating and an excellent 4.2/5 user rating.
How to Implement the Top Time Tracking Software for Marketing Teams
Stuck at choosing and implementing a time tracking software solution for your marketing teams? Based on my experience and expertise with such solutions, I have come up with a shortlist of criteria to look for to end up with the best time tracker tool for your teams.
1. Real-Time Tracking & Reporting
This is a must-have feature for your time tracking tool for marketing teams. Real-time tracking ensures that your teams get real-time updates regarding their work-time utilisation and task performance efficiency.
Plus, real-time reporting ensures that you get detailed insights into the work patterns and productivity trends of your employees, enabling you to make productivity-boosting decisions on the spot.
Well, DeskTrack excels in this aspect. Just try tracking one campaign, and you will see significant results.
2. Ease of Use
Another thing to remember is that most of your marketing team members are not tech-savvy. So they will require a user-friendly time tracker to be able to maximize efficiency. DeskTrack provides the most intuitive interface for you and your teams.
3. Cost
You also need a cost-effective real-time tracking for marketing. When comparing the prices, DeskTrack starts at $5.99/user/month. Although Hubstaff is cheaper at $4.99/user/month, DeskTrack provides you with more useful features such as call tracking, location tracking, and real-time screenshot monitoring. On the other hand, tools such as Toggl Track are comparatively pricier.
So, now that you have chosen to implement DeskTrack, here’s how you can easily start using it in a few steps.
- Register for a free account on the website.
- You are then eligible for a free demo and/or 15-day free trial after choosing your plan.
- You can choose either the cloud or on-premises implementation as per your preferences.
- Add your marketing employees and their projects.
- Configure the settings with KPI and install the desktop software.
- That’s it. Now, you can start boosting the efficiency of your teams.
Go from Chaos to Wins with DeskTrack
So, now I hope that you have wrapped your head around how DeskTrack turns marketing chaos into campaign wins. With its plethora of amazing features and functionalities, the time tracking software for marketing teams ensures 100% data security and privacy while tracking the time efficiency of your employees and teams in real-time. This integrated screenshot monitoring, productivity monitoring, employee activity monitoring, time tracking and project management software solution is easy to use with a user-friendly and intuitive interface. That’s not all, it has helped many small and large businesses boost productivity, efficiency, and profitability. Don’t believe me. Case studies, positive user testimonials, and high user ratings on G2 and Capterra prove it again and again. With over 8000 sectors and 100+ nations using it, DeskTrack is also the most trusted time tracking software solution. Features such as automated timesheets, real-time reporting, and seamless integrations and time tracking have helped many marketing teams shift from chaos to success in as little as 2 days. As a final word, I can say that your business is next. Implement DeskTrack today and experience a 40% productivity boost within a week. So, what are you waiting for? Join the 8000+ happy teams. Start using DeskTrack today.
Frequently Asked Questions (FAQ)
Q. Why is time tracking important for marketing teams?
Ans. Time tracking helps marketing teams manage their work efficiently by identifying how much time is being spent on each task. It eliminates guesswork, prevents missed deadlines, and boosts productivity by helping teams prioritize high-impact activities.
Q. How does DeskTrack help marketing teams meet tight deadlines?
Ans. DeskTrack offers real-time tracking, automated timesheets, and productivity monitoring, allowing marketing teams to stay on top of tasks, track performance, and eliminate inefficiencies. This ensures campaigns are delivered on time without compromising quality.
Q. Are there any real-world results proving DeskTrack’s effectiveness?
Ans. Absolutely! Companies like Gravitas Legal, Digite, and Zobble have reported up to 37% efficiency improvements and 40% productivity boosts after using DeskTrack. Real case studies and user testimonials confirm its impact on marketing success.
